A good starting place is a 110-115% average CPC to give you some wiggle room. On the other side, we also recommend not giving Google an unlimited cost per-click ceiling - they’ve been known to take a mile if you give them an inch in the settings as it were.
#Target impression share vs avg position how to#
Screenshot of how to set up target impression share bidding settings in Google Ads. This is because Target IS lets you “force” yourself into the best ad position, AKA as close to the top as possible! What these have in common is essentially the circumstances that target IS is well-suited for: a limited budget and fierce competition. These are achieved by setting a percentage you want your ad to try to be shown when someone searches for a given thing. Two examples of scenarios ideal for a target IS strategy - mentioned by Google themselves - include awareness campaigns and ensuring your brand isn’t usurped by competitors when people search for you specifically. When is target impression share right for your campaign, and how should you use it? Of course, you want to do this because certain ad positioning tends to yield the greatest available conversion volume and/or high-quality traffic. In basic English: Target impression share is for trying to get your ads in the best position for users to see them. These are based on impression share, top impression share, or absolute top impression share. With target IS, you’ll be able to set a desired impression share percentage target for your campaigns - for example, if you want your ad to be displayed 100% of the time someone searches for your name or product. We’re here to go over just how to do that!įirst off: What does target impression share do?
Target IS has earned a reputation as being inefficient and subsequently too expensive, hence many SEM managers have come to view its algorithm with skepticism or at least apprehension.Īnd while it’s always smart to not get too gung-ho about any one bidding and marketing approach - especially one that can be expensive - target IS can be very useful if you use it right. It’s a strategy that’s often misunderstood and underutilized. One of Google’s automated bidding strategies is target impression share (“IS” for short).
0 kommentar(er)
